Information & Resources

It’s time to deliver a pitch to a potential new client.  You have researched and prepared and you have your presentation deck queued up. You glance down at the table...

The Great Resignation is the recent phrase dubbed by the higher-than-normal rate of U.S. worker turnover that began in the spring of 2021 as the COVID-19 pandemic continued to impact...

When you think of a creative brief, most associate the term with graphic designers, advertising or PR firms or a creative manufacturing branding agency like Aviate. It is a document,...

What is the difference between a business that consistently produces amazing work and a business that manages to craft ho-hum work? The answer lies in having well-developed and well-defined, regularly...

Industrial case studies demonstrate success. They provide proof that your company is able to accomplish what you say it can do based on real results, not just theories.  They serve...

When there is a need to outsource a project or workload to an outside group, such as a marketing, advertising or branding agency, it can be a daunting task for...

The words you choose in your industrial content writing to explain who you are, what you do, and why it should matter to engage with you should be thoughtfully architected...

Many manufacturing businesses are told, “You need branding.” So they set out and hire a graphic designer to create a logo with a matching website and business cards. That is...

Recently, Aviate President Paul Kiesche was a guest on an episode of the Manufacturing Ecommerce Success Series with Curt Anderson and Damon Pistulka. During this live Linkedin webinar, Kiesche covered...

Tradeshow Booths For Manufacturing, Industrial and Technology Industries Need To Be The Perfect Balance of Strategy and Design For Success Many times companies send their marketing and sales team to...