We have found over our tenure of working as an agency for the manufacturing industry that finding the sweet spot when it comes to sharing content can be a challenging one for manufacturers.
Anything that is pushed out to represent a company including websites, case studies, marketing and sales collateral, and social media posts needs to be not only strategic and purposeful but also consistent in voice and tailored to resonate with its target audience.
So we wrote an article about those very talking points. We also queried five different manufacturers on the subject and included some of what they shared with us.
- Gina Tabasso of MAGNET: The Manufacturing Advocacy and Growth Network
- Chase Bodor of Plastics Plus Technology, Inc.
- Donna De Vico of Zero Surge Inc.
- Courtney Houtz of Bulter Technologies
- Ronald Dugas Jr. of EnCom Polymers
The parties that are quoted throughout the article are individuals that participate in a monthly Manufacturing Marketing Mastermind group that Aviate Creative’s President, Paul Kiesche facilitates.
This article has been recently published by Manufacturing Tomorrow. Check it out here.
